The global toys market size is expected to experience significant growth by reaching USD 212.49 billion in 2027 while exhibiting a CAGR of 7.3% between 2020 and 2027. This is attributable to the increasing social media influence that is being leveraged by manufacturing companies to boost their revenues globally. Fortune Business Insights published this information in its latest report, titled, “Toys Market Size, Share & COVID-19 Impact Analysis, By Product Type (Dolls, Outdoor and Sports Toys, Building and Construction Set, Infant and Preschool Toys, Games & Puzzles, and Others), Age Group (0-3 Years, 3-5 Years, 5-12 Years, 12-18 Years, and 18+ Years), Distribution Channel (Online and Offline), and Regional Forecast, 2020-2027.” The report further observes that the market stood at USD 105.85 billion in 2019.
COVID-19 Impact: Market to Exhibit Astonishing 22.30% CAGR in 2020
The lockdown is turning out to be favorable for several toy manufacturers as they are registering significant sales. To enable the entertainment of the kids confined at their home spaces, parents are buying play products through offline and online platforms. Therefore, based on our analysis, the market is likely to exhibit an impressive CAGR of 22.30% in 2020.
What does the Report Provide?
The market report provides a qualitative and quantitative analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies by them to announce partnerships, introduce new products, and collaborate to further contribute to the growth of the market. Moreover, the research analyst has adopted several research methodologies such as Porter’s Five Forces analysis to extract information about the current trends and industry developments that will drive the market growth between 2020 and 2027.
Increasing Social Media Influence to Aid Growth
The companies present in the market are leveraging the opportunities provided by the social media platform. With more and more children engaged to social media, the companies are partnering with market agencies to improve their brand presence through these platforms. Moreover, the active participation of key players through different technological events that promote gaming is expected to boost the adoption of innovative and advanced toys. These factors are anticipated to favor the toys market growth during the forecast period.
Dolls Segment Held 28.73% Market Share in 2019
Based on product, the dolls segment held a market share of about 28.73% in 2019 and is projected to showcase exponential growth owing to the availability of different types of dolls based on cartoon characters that are being preferred by children globally.
Information source: https://www.fortunebusinessinsights.com/toys-market-104699