Around 50 percent of the global population is active on social media, making it a powerful platform for businesses to reach out to more people and increase their bottom line. However, marketing on social media platforms is very different from other ways of traditional and digital marketing. In this post, we will cover three strategies that a successful social media marketing company adopts to generative positive results. Read on.
- Use Facebook Ads
A study revealed that more than two billion Facebook users access the social media platform eight times a day through their mobile or web. The number itself shows the power of Facebook and how it can help a brand increase its reach. However, one needs to know that Facebook users are not hot leads.
They might like your product/offering, but will not be your immediate buyers. You will gain a set of loyal followers who may become your customers in future, and also help spread a word about you. To make this happen, you need to use Facebook Ads.
These can offer high ROI if the campaign is planned well. Create and promote powerful content in form of posts, videos, webinars or FB live. Making yourself heard to the same audience through different types of content can leave a lasting impact on your business and branding.
- Live Video Marketing
Online videos have a huge viewers database. Did you know that users spend one-third of their time every day to watch these videos? That’s one reason why 87 percent marketers are marketing their content and brand through videos.
Leverage platforms such as Snapchat and YouTube to create interesting videos and circulate them among potential customers. And when we say videos, we are highlighting the importance of Live videos because these are more trustworthy than pre-recorded videos.
- Create Instagram Stories
Instagram Stories is used by half a billion users daily. Why not encash the opportunity for your monetary and branding gain? Create Instagram stories, use appropriate hashtags, tag your location, add links to stories, use trending icons, and don’t forget to add a catchy Call-to-Action.
If you have more than 10000 followers or a verified Instagram business account, you can set up a shop to promote products and sell them over the platform.
How to Plan Right?
A robust Social Media Marketing strategy would involve the use of multiple platforms to get desired results. Pay attention to the presentation and user experience part of every social media handle your business owns. You can also use a little bit of SEO to get more traction.
Another important element you shouldn’t miss out on is a social media marketing tool that will streamline the process and prove time-saving in terms of sharing every post on different social media platforms.
Select right platforms for marketing, set your goals, understand the target audience, keep them engaged with relevant content, interact with the audience, and be consistent. All these pointers will help to ensure that all your efforts are going in the right direction.